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How to Calculate Product Pricing Strategically

Set competitive and sustainable prices with BIGhub Price Manager, the intelligent engine that applies rules, simulates scenarios, and keeps your margins under control across all marketplaces.

Discover the price manager

How to Calculate Product Pricing Strategically

Set competitive and sustainable prices with BIGhub Price Manager, the intelligent engine that applies rules, simulates scenarios, and keeps your margins under control across all marketplaces.

Discover the price manager

Why calculating the right price is crucial

Setting prices on marketplaces is more than adjusting numbers; it’s about balancing margin, visibility, and conversion.

When pricing is handled manually, errors occur, channels become misaligned, and control over costs and commissions is lost.

BIGhub Price Manager utilizes an automated calculation engine that applies rules and simulates scenarios to ensure a solid and sustainable pricing strategy, even in highly competitive markets.

How BIGhub Price Manager helps

This solution was designed to simplify price management and enable data-driven decision-making. Through intelligent rules and real-time simulations, you can ensure each product has the ideal price to maximize profit and visibility.

Key Features:

  • Real-time automated price calculation.
  • Minimum and maximum margin settings.
  • Risk and opportunity simulations per channel.
  • Automatic adjustments for exchange rate, VAT, and commissions.
  • Flexible rules by country, category, and marketplace.
  • Direct integration with catalog, ERP, and marketplaces.
  • Automatic alerts and performance reports.
View Simulations

How the BIGhub Pricing Engine Works

  • Analyzes cost, exchange rate, commission, and VAT data.
  • Applies customized pricing and margin rules.
  • Simulates scenarios with different strategies.
  • Automatically updates prices across connected marketplaces.

Benefit:

  • The calculation is instant, standardized, and fully adapted to your operational reality.

Expected Results

Greater margin predictability.

Fewer manual errors and updates.

Always-competitive prices aligned with the market.

Enhance it with the BIGhub Price Comparator

Want to keep your prices competitive at all times? The BIGhub Price Comparator monitors competitors, analyzes by marketplace and country, and enables automatic price adjustments based on your configured rules.

Together, the Price Manager defines your strategy, and the Comparator ensures you stay on top of the BuyBox.
Explore the Price Comparator

FAQ

Yes. The system applies your defined rules and updates prices across all connected channels.

Yes. You can create specific pricing rules by channel, country, category, or product.

Yes. You can test multiple scenarios before applying any price changes.

All calculations automatically factor in these elements.

Yes. Together, the Price Manager and Comparator ensure a dynamic, reliable pricing strategy.